Hi, my name is Michael Guild and I’ve been in the industry of technology for over 15 years now. With all my experience, I’ve decided to share my process from conceptual idea to product, at a high level, in order to help others on their journey.

The process that I like to follow is a mix of user centered design (UCD) following production guidelines of Scrum framework following agile principles.

Before starting or continuing any product, we need to answer some core questions about what we are building. …

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